faculty
Kevin McGuire, Ph.D.
Office Location
Deane Hall 109
Office Available
Fall 2026 Office Hours
Monday and Wednesday 12:45-2:00 and by appointment
Specialization(s)
Social Media Marketing, Marketing Theory, Management Science
Research Interests
- Social media marketing and linguistics
- Artificial Intelligence and consumer behavior
- Consumption of violence
Biography/Details
Kevin McGuire received his PhD in Marketing & Supply Chain Management from the University of Oklahoma. His dissertation explores the role of linguistics in social media marketing and artificial intelligence. Prior to pursuing his doctorate, Kevin worked as a marketing cost analyst focusing on automation and financial modeling for a large insurance agency. Kevin graduated with a Bachelor's of Business Administration in Marketing from Oklahoma Christian University with a minor in Social Science.