SANTA BARBARA DREAMIN'
July 23, 2025
Westmont College
Santa Barbara Dreamin’ is a one day event on Westmont College’s campus in Santa Barbara, gathering dozens of Salesforce practitioners who are interested in leveling up their administrative careers.
The event will feature three curated session tracks, with each track offering four, 90-minute workshops. Build your first agent, chart your Salesforce career path, and build flows in these expert-led, hands on workshops.
Optionally add on Westmont’s Impact conference, which takes place over the next two days to hear from several industry leading keynotes.
Schedule
- 12:30 - 12:45 PM: Arrival and check-in
- 12:45 - 1:00 PM: Welcome & Kickoff by Zak Landrum
- 1:00 - 1:50 PM: Session 1 (3 tracks available)
- 1:50 - 2:00 PM: Break
- 2:00 - 3:15 PM: Session 2 (3 tracks available)
- 3:15 - 3:30 PM: Break
- 3:30 - 4:30 PM: Session 3 (3 tracks available)
- 4:30 - 5:00 PM: Optional networking
Session 1 (1:00 - 1:50 PM)
- Finding Career Paths in the Salesforce World by Vanessa Grant
- Understand and Build an Agent with Agentforce by Rohit Melik & Pat McClellan
- Salesforce as a Student Information System by Education Trailblazers & Michelle Hardley
Session 2 (2:00 - 3:15 PM)
- Build a Flow by Riley Schill
- Session TBD
- Build a Salesforce Student Program by Zak Landrum & Randy Bass
Session 3 (3:30 - 4:30 PM)
- 10 Salesforce Admin Hacks by Vanessa Thomas
- Agentforce Roundtable by Rohit Melik, Pat McClellan, & Amelia Ubben
- AI Engineering with Students by Mike Ryu & the CATLab developers
Featured Speakers
Vanessa Grant, currently a freelance Salesforce consultant, has been working on Salesforce projects for over 15 years in various roles such as Product Owner, Business Analyst, and Strategist. As a mentor, coach, and social media darling, she’s committed to improving outcomes for all Salesforce projects by promoting the importance of quality business analysis, devops, and design. She has spoken at Salesforce events such as Dreamforce, London’s Calling, and TrailblazerDX. She also co-leads the Salesforce Business Analyst (Virtual) Trailhead Community Group.
Rohit Malik actively fosters community engagement and knowledge sharing as a Los Angeles MuleSoft Meetup Leader and Santa Barbara Salesforce Admin Group Leader. As a regular technology blogger, he shares insights on agentic automation, Agentforce, AI innovations, problem-solving, and emerging technology trends.
Pat McClellan is a Salesforce MVP, a Certified Application Architect, and an AppExchange Partner based in Santa Barbara. He created and markets Proton Text, an SMS Component for the Salesforce Lightning Experience.